DOING THINGS DIFFERENTLY

I’m a product designer based in New Delhi, India—here to create work that feels meaningful and lasting. For me, design isn’t just about solving problems—it’s about crafting experiences that elevate life in subtle, human ways. I’m inspired by designers like Dieter Rams and Jony Ive, not just for their clarity, but for how they changed the way we think through the things we make. That’s the space I aim to build in.
journey
so far
Foundations
My journey into design didn’t start with wireframes or research methods—it began with curiosity. As a teenager, I was experimenting with Photoshop, Cinema 4D, and motion design long before I knew what design formally meant. I found myself drawn to visual expression, digital storytelling, and computer graphics. I volunteered with startups, took on free projects, and learned what made communication work. But back then, I often lacked the why behind my choices—something I only began to understand later.
Life in NID
At the National Institute of Design, things shifted. I wasn’t just learning new tools—I was learning new ways of seeing.Surrounded by peers and mentors who challenged me, I developed a deeper respect for intentional design. NID taught me the value of purpose behind every choice. I explored across domains—service, interaction, systems—and led projects that were both strategic and experimental. My time there, including entrepreneurial initiatives like coordinating events, planted a strong seed: I’m deeply interested in building things not just beautifully, but sustainably and impactfully.
Designing for Impact
Since graduating, I’ve been taking time to absorb everything I’ve learned and refine it into my own design philosophy. I believe great design can’t be taught—it’s discovered.
I’ve realized I thrive in explorative environments. My project Ausculo, a diagnostic tool for rural healthcare, helped me translate complex systems into intuitive design, bridging gaps between user needs and product clarity. It taught me how to listen, clarify, and elevate even an ambiguous brief—and that’s what I bring to every project.
I design because I believe experiences shape behavior—and behavior shapes the world. Every product we build leaves an imprint. I want mine to make people feel a little more empowered, a little more human.
What I can do for you...
Design
I craft experiences—both digital and physical—that feel intuitive and meaningful. My approach blends aesthetics, usability, and thoughtful interactions to create designs that resonate deeply with users.
Research
Every good design starts with understanding people. Through user research, co-creation workshops, and usability testing, I uncover insights that drive informed and impactful design decisions.
Strategy
Good ideas need clear direction. I specialize in developing strategies that align business goals with user needs, ensuring sustainable success. My strategic approach balances structured processes with the freedom to embrace creative spontaneity.