I am a product designer from the National Institute of Design, Ahmedabad. I believe that technology should not just work—it should feel intuitive, have a personality, and be meaningful. My process is grounded in research and strategy, but I always make space for unconventional ideas to lead the way. I’m constantly trying to do things differently, craft sustainable solutions, and leave a positive impact on how people experience the world through design.
Before discovering formal design, I was already knee-deep in creating. At a time when most kids were downloading games, I was busy building them, exploring 3D graphics, and diving deep into digital storytelling. Balancing my love for technology with an insatiable curiosity laid the foundation for everything that followed.
NID wasn't just about design—it was about seeing the world differently. Immersed in diverse design philosophies and challenging projects, my curiosity exploded beyond traditional boundaries. From physical prototypes to interactive experiences, I learned to blend strategy with spontaneous creativity. My work started earning recognition, awards, and features across design platforms, reinforcing that this was where I belonged.
After NID, my focus shifted to making design matter—tackling meaningful problems in healthcare, technology, and sustainability. Whether designing digital tools for rural healthcare or intuitive consumer products, my goal remains the same: build solutions that truly improve people's lives. Today, my work thrives at the intersection of thoughtful research, clear strategy, and unexpected, creative breakthroughs.
I craft experiences—both digital and physical—that feel intuitive and meaningful. My approach blends aesthetics, usability, and thoughtful interactions to create designs that resonate deeply with users.
Every good design starts with understanding people. Through user research, co-creation workshops, and usability testing, I uncover insights that drive informed and impactful design decisions.
Good ideas need clear direction. I specialize in developing strategies that align business goals with user needs, ensuring sustainable success. My strategic approach balances structured processes with the freedom to embrace creative spontaneity.