This project was part of a collaboration with One Planet, where I was asked to design posters that promote vegetarianism and spark awareness around ethical eating. I approached the task with a playful twist—using visual puns and unexpected juxtapositions to make each poster both thought-provoking and entertaining.

I created the posters entirely in Photoshop, using photo-bashing techniques—compositing, cutting, and manipulating images from various sources to build surreal, bold visuals. Whether it was a screaming chicken in a KFC bucket or Darth Vader inviting you to "Turn to the Vegan Side," the idea was to hook the viewer with humor, then land the message with impact.

The aesthetic was intentionally loud, ironic, and slightly absurd—because I wanted these posters to stand out in public spaces, spark a double-take, and ideally, start a conversation.